WORKSHOPS

If you are a corporate organisation offering professional development to your team or an organisation offering training to SMEs, Monica has tailored solutions.

Monica delivers workshops on a range of topics that can be presented over 90 mins, half or full day sessions.

Monica also offers media training and presentation training.

CORPORATE WORKSHOPS

FROM BABIES TO BOARDROOM

Inspiring confidence in parents returning to work after parental leave

There is a risk to organisations of losing their employees after completing their maternity leave.

According to the ABS the proportion of women who didn’t return to the same job is 35%.

Research estimates that the cost of directly replacing an employee can run as high as 60 percent of their annual salary, and total associated costs can rise to 90 to 200 percent.

In her practical masterclass, Monica shares practical tips on how to return to work with confidence, clarity and a sense of purpose after taking maternity leave.

Key audience takeaways:

  • Tapping into values to your personal brand
  • Identifying transferable skills
  • 5 confidence boosters
  • Channelling mother’s guilt into self-empowerment
  • Expectation vs. reality

POWER UP YOUR PERSONAL BRAND

Wearing PJs isn’t the only habit to ditch as people return to the office

Work-wear isn’t the only thing that needs adjusting, as we transition from how we worked pre-COVID.

Having a strong sense of personal brand will make a significant
difference to how engaged your employees feel at work and how they communicate with clients and colleagues.

In her very practical masterclass, Monica decodes the science of a powerfull personal brand, linking your employee’s and organisation’s purpose, helping your people communicate effectively with customers, clients and colleagues and leave a memorable impression.

Key audience takeaways:

  • What is a personal brand?
  • 3 step framework to creating a memorable personal brand
  • Tapping into your personal brand for effective communication at work
  • Linking purpose with professionalism

PERSONAL BRANDING FOR LEADERS

Increase your persuasion and influence with a powerful personal brand

Are you consistent in the way you show up as a leader?

Earning trust and credibility from your people is essential to carry out effective leadership.

Personal branding can help you with this. It’s about consciously crafting your image to influence how you are perceived by others.

When you are clear about your personal brand, your consistency and authenticity shines through, enhancing your ability to lead with influence.

In her practical masterclass, Monica decodes the science of a powerful personal brand, giving your leaders practical frameworks to allow their brilliance to shine through.

Key audience takeaways:

  • What is personal branding and why is it important for leaders
  • Identifying the core values that create the foundation of how people perceive you
  • 3 step process to formulate a powerful personal brand
  • How to use your personal brand to increase your credibility, trust and influence

CURE IMPOSTER SYNDROME

For a growth mindset, high performance and a motivated team culture

Is Imposter Syndrome holding your leaders, team or business back from reaching full potential?

Self-doubt makes people feel less motivated, stuck and fearful they are not good enough.

People suffering from Imposter Syndrome find it challenging to get ahead.

In her presentation, Monica provides a clear framework on how to start shifting Imposter Syndrome mindsets by tapping into to help your delegates get out of their own way of achieving success.

Key audience takeaways:

  • Defining Imposter Syndrome – what is it and how does it help or hinder you reaching your full potential
  • Transforming your mindset – Defining your values driven personal brand to shift your focus
  • Achieving your goals – Monica’s 3 step framework to overcome Imposter Syndrome and achieve your goals.

SME WORKSHOPS

MEDIA MAGNET

How to use the media to become the master of your industry

The media is thirsty for content, offering opportunities for business owners, leaders within organisations and experts to put themselves forward, stand out from their competitors and establish themselves as a premium offering.

When we consistently see someone being interviewed by the media, we unconsciously view them as credible and trustworthy.

After hearing Monica’s presentation, business owners regularly secure hundreds of thousands of dollars of free media exposure.

Key audience takeaways:

  • How to capture a journalist’s attention by speaking to them in their language
  • 5 newsworthy angle ideas to consistently gain exposure in the media
  • The formula for spotting pitch-worthy news idea
  • The unexpected tricks of a PR rep and how to build their own ‘little black book’
  • How to combine media exposure with digital marketing to supercharge their brand’s visibility.

PIMP YOUR PERSONAL BRAND

Be remembered, remarked upon and revered

In a world where we are bombarded with marketing messages, it’s vital to stand out from your competitors.  The best way to do that is by creating a personal brand that differentiates yourself from your competitors and helps you stand out of the pack.

But what does this really mean and how do we do it with punch? Monica decodes the science of a killer personal brand, showing you how to stand out, cut through and leave a memorable impression.

Key audience takeaways:

  • Monica’s unique formula to creating an authentic and memorable personal brand
  • How to use your personal brand to attract quality leads which convert to sales
  • Monica’s 5 step formula to amplify your personal brand in mainstream and social media
  • How to pimp your personal brand through your social media platforms

CONTENT IS KING

7 Steps to Content Creation

We’ve all heard that content is king but how do you make sure you’re producing royal standard content that enhances your credibility with clients and customers?

We are living in an information age where learning from others has become a normal daily activity.

This offers a great opportunity for businesses large and small to create content that adds value to their tribe.

In Monica’s practical workshop, she will show you how to create content that is engaging, entertaining and creates raving fans.

Key audience takeaways:

  • The definition of content creation and what makes it so powerful
  • 7 ideas to create content that packs a punch
  • Identifying the most appropriate platforms for your content
  • How to re-purpose your content for different mediums
  • How to pimp your content for maximum effect

CURE IMPOSTER SYNDROME

For a growth mindset, high performance and a motivated team culture

Is Imposter Syndrome holding your leaders, team or business back from reaching full potential?

Self-doubt makes people feel less motivated, stuck and fearful they are not good enough.

People suffering from Imposter Syndrome find it challenging to get ahead.

In her presentation, Monica provides a clear framework on how to start shifting Imposter Syndrome mindsets by tapping into to help your delegates get out of their own way of achieving success.

Key audience takeaways:

  • Defining Imposter Syndrome – what is it and how does it help or hinder you reaching your full potential
  • Transforming your mindset – Defining your values driven personal brand to shift your focus
  • Achieving your goals – Monica’s 3 step framework to overcome Imposter Syndrome and achieve your goals.

MEDIA INTERVIEW TRAINING

You want to be prepared for media interviews

Increase your confidence and get clarity around your key messages

You want to be prepared for media interviews

Increase your confidence and get clarity around your key messages

Given the opportunity to magnify your message on a stage to 5 million or more people, would you just wing it?

Chances are you wouldn’t and media interviews should be viewed in the same light.

A customised half or full day media training session will provide you with the confidence, skills and techniques you require to ensure you excel in a wide range of interview situations.

You will learn:

  • How journalists think, providing insight as to what they require from you as interview talent
  • Identification of your brand’s key messages
  • Techniques to handle difficult questions
  • Role play scenarios based on questions that may be asked
  • Analysis of your performance in each interview with recommendations of what to work on

“The training was high impact, effective and left our spokespeople feeling confident about being interviewed by the media.”

David Goldman, Relationships Australia

MEDIA MINDSET TRAINING

After completing the full day Media Mindset Training you will have an understanding of what journalists look for when it comes to producing content and how to communicate your expertise/stories to get cut-through.

Key audience takeaways:

  • What is a media mindset, why it is important and how to cultivate it
  • The seven newsworthy hooks (reasons) ensuring you speak to journalists in their language, ensuring you get cut through
  • We will workshop each of these newsworthy hooks in the context of your business, resulting in a potential 12 month PR plan
  • How to write a pitch email that converts to coverage
  • Brainstorming audience demographics and media titles
  • How create a little black book of media contacts

*Ideal for CEOs, leadership and marketing teams

“Provides clarity and confidence when it comes to pitching to the media”

Arishma Singh – Experian Data Quality

SPEECH WRITING AND PRESENTATION TRAINING

You’re an executive or entrepreneur and you’re going to be presenting at a conference or business meeting.

You’re determined to make your presentation engaging, so that instead of the audience scrolling through their phone, they’re listening intently and absorbing your message.

You want to learn how to handle those pesky nerves so that you deliver your speech with confidence.

Monica’s presentation training can help you.

During an intensive 3 hour one-on-one session Monica will:

  • Workshop your content and transform it into an engaging presentation using her ‘Magnetise your message’ methodology
  • Discuss slide ideas to give your presentation punch
  • Teach you 3 stage craft tips to have you ‘owning the stage’
  • Show you techniques to manage your nerves in the lead up to the event and at crunch time

Darren Parker, SIRA, NSW Govt

“Support is high impact, efficient and effective. Personable, authentic and of highest quality.”

Darren Parker, SIRA, NSW Govt

Contact Monica

Call Monica : 0412 574 748  |  Emailmonica@monicarosenfeld.com

Book Monica

Call Monica : 0412 574 748  |  Emailmonica@monicarosenfeld.com