Speaking Topics

5 STEPS TO MEDIA MAGNET

BECOME THE ‘GO-TO’ MEDIA SPOKESPERSON FOR YOUR INDUSTRY

“A good PR story is infinitely more effective than a front-page ad” Richard Branson

“Why is my competitor being interviewed on TV again, when I’m the true expert?”   This is a common frustration felt by business owners.  The answer is simple.  They didn’t put themselves forward as a spokesperson while their competitor did – and got the story and the glory.

The media is thirsty for content, offering opportunities for business owners, leaders within organisations and experts to put themselves forward, stand out from their competitors and establish themselves as a premium offering.

With 25 years experience working in the media, Monica is THE expert when it comes to taking advantage of free media opportunities, providing your delegates with the know-how to approach journalists, get in the headlines and increase the credibility of their business.

After hearing Monica’s presentation, business owners regularly secure hundreds of thousands of dollars of free media exposure.

Needless to say, they’re thrilled she was part of the speaker line up.

Your Audience will learn:

  • How to capture a journalist’s attention by speaking to them in their language
  • 5 newsworthy angle ideas to consistently gain exposure in the media
  • The formula for spotting pitch-worthy news idea
  • The unexpected tricks of a PR rep and how to build your own ‘little black book’
  • How to combine media exposure with digital marketing to supercharge your brand’s visibility.

“Monica had participants laughing and crying while learning – pretty impressive!”

Sarah D’Arcy, Central and Eastern Sydney Primary Health Network

PIMP YOUR PERSONAL BRAND

BE REMEMBERED, REMARKED UPON AND REVERED

In a world where we are bombarded with marketing messages, it’s vital to stand out from your competitors.

The best way to do that is by creating a personal brand that differentiates yourself from your competitors and helps you stand out of the pack.

But what does this really mean and how do we do it with punch?

Monica decodes the science of a killer personal brand, showing you how to stand out, cut through and leave a memorable impression.

Your Audience will learn:

  • Monica’s unique formula to creating an authentic and memorable personal brand
  • How to use your personal brand to attract quality leads which convert to sales
  • Monica’s 5 step formula to develop your personal brand in mainstream media
  • How to pimp your personal brand through your social media platforms


“Inspiring, humorous and Insightful. The audience loved it.”

Sarah Nally, CommBank

STORIES THAT SELL

How to use stories to attract and retain customers

You’re determined to make your presentation engaging, so that instead of the audience scrolling through their phone, they’re listening intently and absorbing your message.

You want to learn how to handle those pesky nerves so that you deliver your speech with confidence.

Through the tales we share, we bring people into our world, evoking emotions and creating a bond.  Stories run throughout the fabric of all businesses.

Sharing stories is a powerful way to create loyalty and raving fans.

In Monica’s energetic and motivational style, she will teach your delegates how to unearth the tales to attract their tribe and inspire them to showcase their stories in the media.

Your Audience will learn:

  • 3 powerful stories of their own to retain and attract more customers/clients
  • How to evoke emotion through storytelling
  • How to amplify your stories by having them told through mainstream media
  • How to combine media exposure with social media marketing to supercharge your brand’s visibility

“Monica’s presentation was directly responsible for driving attendance to the exhibition.”

David Paterson, Exhibitions and Trade Fairs

Contact Monica

Call Monica : 0412 574 748  |  Emailmedia@monicarosenfeld.com

Book Monica

Call Monica : 0412 574 748  |  Emailmedia@monicarosenfeld.com